We believe that beauty should be experienced. Not explained.

The Wellness Department is a bespoke new beauty media and creative advisory built to meet the evolving needs of today’s beauty brands and founders.

Rooted in strategy, storytelling, and cultural relevance, we specialize in crafting creative beauty brand ecosystems that educate, inspire, and drive meaningful engagement.

Why Work With Us?

Our unique blend of industry expertise, creative innovation, and a deep understanding of what modern beauty consumers—and founders—really need sets us apart. We aren’t just advisors; we are collaborators, brand-builders, and champions of a more transparent, informed, and empowered beauty space.

Original Content Drives Commerce

Rethinking your influencer programs? We hear that. It’s expensive, and target audiences aren’t all the same. With our highly selective UGC program, we guarantee performance across original content that reaches your target audience.

Premium IRL Events

Beauty should be experienced, and the best way to engage true beauty and wellness enthusiasts with your brand is to host them in person in curated and creative environments. Not to mention that experiential campaigns deliver up to 4x ROI versus digital ads.

Creative Curation > Algorithmic Shopping

Audiences trust human, editorially-curated collections over endless search results across the web. Our sampling services and product tester cohort programs leverage powerful word-of-mouth marketing and brand feedback.

How Can We Help You Today?

  • With our rich expertise in brand immersion, we excel in event marketing, covering various occasions such as product launches, pop-up planning, community events, and seasonal “department” stores.

    SERVICES:

    • Seeding Projects

    • Hospitality Retainer Programs + Experiences

    • In-Store Activations

    • Multi-Brand Pop-Ups

  • With a wealth of specialized industry knowledge and a vast network of connections, we are the perfect partners for brand building. Our expertise empowers us to create successful strategies and forge valuable relationships that drive brand growth.

    SERVICES

    • Purpose-Drive Marketing

    • Brand Marketing

    • GTM Strategy

    • Product Launch Campaign Creative

  • We’re a growing independent beauty publisher with a weekly newsletter and local events. We're open for business if you’d like to sponsor an event, a newsletter or work together on a retail experience.

    SERVICES:

    • Experiential Brand Showcasing

    • VIP, Influencer and Tastemaker Gifting Program

    • Industry Event Speaking Engagements

    • Event Sponsorship

Get in touch.

Whether you’re a beauty founder seeking strategic guidance, a media partner looking to co-create meaningful content, or a brand interested in the future of beauty and wellness marketing, The Wellness Department is open and ready for you!